Note: This feature is only available for Premium and Enterprise accounts and can only be accessed by users with Admin, Creator, or Designer permission levels. It is not enabled by default. If your organization is interested in activating it for your team, please reach out to your Customer Success Manager (CSM) or support@thankview.com. 

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ThankView was created to help you build stronger connections with your donors through meaningful, personalized video. But we know that writing campaign messaging from scratch can slow you down! That’s why we introduced the AI Message Drafting tool–designed to jumpstart your campaign messaging while leaving plenty of room for personal touches. 

This tool takes the guesswork out of writing by generating tailored content based on your customized prompt. Whether you’re drafting a campaign’s email or landing page message, AI Message Drafting is here to help. 

Below, you’ll find best practices and tips to make the most of this feature! For step-by-step instructions on how to use it, check out our All About: ThankView’s AI Message Drafting Tool article.

Note: The AI Message Drafting tool uses a large language model (LLM) from OpenAI. Your data is never used to train the model, and any information processed is purged within 30 days. Additionally, since the tool does not store prompt inputs, your data is removed from the ThankView platform after submission.

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Getting Started: AI Message Drafting Tool Capabilities

What Can AI Message Drafting Do? 

The AI Message Drafting tool is designed to handle a range of prompts, making your campaign messaging as personalized and dynamic as you need it to be! Here’s what to keep in mind as you get started:

• Dynamic Content: Use prompts to generate a range of messaging types, from career congratulations and birthday best wishes to holiday greetings! 
• Thematic References: Include brand-specific elements like school colors, slogans, or other cultural references to make your messaging resonate. 
• Merge Fields for Personalization: Specify merge fields to personalize messages with recipient-specific details. If incorporated, just double-check to ensure accuracy and edit where needed!
• Custom Content Length and Structure: Request messages of varying lengths–short, medium, or long–or ask for specific formats like bullet points or even a series of haikus!
• Tone and Audience Adaptability: Generate drafts tailored to your preferred tone (e.g., formal, friendly, persuasive) and audience. Whether it’s a thank-you from a student or a message from Mickey Mouse, this tool has you covered! 
• Multilingual Support: Create messages in multiple languages to connect with a diverse donor base.

What Can’t AI Message Drafting Do?

While the tool is a powerful resource, it has some boundaries to ensure that messages remain polite and professional, and that the tool is easy to use. Here are a few things AI Message Drafting is not designed to do:

• No Offensive Content: The tool won’t generate inappropriate or offensive responses.
• No Recent News: It cannot produce messaging based on breaking news or current events.
• Media and Web Limitations: AI Message Drafting is text-based, so it cannot analyze videos, images, or browse the web. However, you can describe visual content if you want the tool to generate related messaging.
• Session Independence: Each use of AI Message Drafting is a standalone session. The tool does not store any data or retain memory of past prompts.  

Now that you are familiar with the tool’s capabilities, let’s take a look at some prompt examples! 

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Crafting Effective Email Message Prompts 

Using clear and specific prompts will yield best results for your email messages. Below are some best practices and example prompts to help get you started! 

Best Practices 

• Add Context: Specify the audience and purpose. For example, instead of “Write a thank-you email,” try: “Write a thank-you email from the university president to a major donor, showing appreciation for a recent donation.”
• Define Length: Keep email messages short and sweet–your ThankView video and landing page can do the heavy lifting! Aim for around 150 characters, and be sure to include word or character limits in your prompt.
• Use Roles for Clarity: Add roles like “as a hospital foundation representative” or “as a scholarship recipient” to guide tone and perspective. 
• Leverage Existing Content for Tone: Provide a recent message, script, or text you’ve written and ask the tool to match its tone or style. For example, “Using this content, draft a campus tour invite in the same tone and style.”  

Example Prompts

Donor Thank-You

• Basic: "Craft a thank-you email to a donor."
• Enhanced: "As a scholarship recipient, craft a heartfelt thank-you email to a donor that highlights the impact of their gift. Keep it under 150 characters."

Birthday Message

• Basic: "Create a birthday message for a donor."
• Enhanced: "Draft a birthday message for a repeat donor that includes a friendly note about their continued support, and is no more than 250 characters."

Campaign Update

• Basic: "Write an email to update donors on a project."
• Enhanced: "As a nonprofit program director, create a brief email updating donors on the impact of their contributions toward a recent outreach initiative. Invite them to watch the thank-you video, and keep the message concise–around 200 characters."

Event Invitation 

• Basic: "Write an invitation email for an alumni event."
• Enhanced: "Draft a short email inviting donors to an upcoming virtual campus tour hosted by a student ambassador. Include a call to action to register for the event and keep the length under 175 characters."

Holiday Greeting

• Basic: "Write a holiday greeting for donors."
• Enhanced: "Draft a warm holiday email to donors from a hospital CEO, thanking them for their support this year and sharing a link to a video celebrating milestones achieved together. Limit the message to 250 characters or less."

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Crafting Effective Landing Page Prompts

Landing page descriptions provide space to share additional details with your recipients. Use this opportunity to reiterate key points from your ThankView video, encourage your audience to engage with the call-to-action (CTA) button, and add relevant hyperlinks. Tailor your prompts to ensure clear and targeted messaging! 

Best Practices

• Set Goals and Intent: Clearly indicate what you want the audience to do, like “make a gift,” “learn more about this project,” or “see how your donation is making a difference.” 
• Add Elements Needed in Response: Include key details like your campaign’s CTA, impact highlights, or additional links to resources. 
• Specify Tone and Style: Request a tone that suits your audience, such as “friendly,” “inspirational,” or “informative.”

Example Prompts

Annual Giving Campaign 

• Basic: "Create a landing page description for our annual giving campaign."  
• Enhanced: "Draft a landing page description for our annual giving campaign, targeting first-time donors, in an inspirational tone. Include a strong call to action to 'watch our video' and then 'donate today to help us achieve [CAMPAIGN GOAL].' Keep the description under 200 words."

Donation Appeal

• Basic: "Write a donation appeal message."
• Enhanced: "Write a 100-word donation appeal for a landing page inviting repeat donors to support [SPECIFIC PROGRAM], using a warm and heartfelt tone. Focus on the impact their contribution will make and encourage them to 'join our mission today.'"

Volunteer Recruitment

• Basic: "Write a message to recruit volunteers."
• Enhanced: "Draft a 150-word landing page description in a friendly and welcoming tone, inviting community members to volunteer at our upcoming fundraiser. Emphasize the event’s impact and provide a link to sign up."

Healthcare Campaign

• Basic: "Craft a landing page description for a hospital fundraising campaign."
• Enhanced: "As a hospital foundation leader, craft a landing page description in a compassionate and hopeful tone, highlighting how donations will help purchase new equipment for [SPECIFIC AREA]. Include a call to action to 'watch our video' and 'give today to make an impact.' Keep the length under 250 words."

Nonprofit Awareness Campaign

• Basic: "Create a message for a nonprofit awareness campaign."
• Enhanced: "Draft a short (>100 words) landing page description in an engaging and motivational tone, encouraging supporters to learn more about our nonprofit’s mission. Include a link to a video spotlighting our recent initiatives and a CTA to 'donate to fuel our impact.'"  

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Maximizing the AI Message Drafting Tool

We’d like to leave you with some strategic tips to help you maximize the value of the AI Message Drafting tool: 

• Audience and Campaign Objective: Tailor your prompts to align with specific campaign goals and audience segments. For example, emphasize urgency for new donors or highlight impact for repeat supporters. 
• Version Drafting for Testing: Ask the AI tool to create A/B versions of messages. Testing different variations can help you identify which resonates best with your audience. 
• Content Refinement and Tone Adjustment: Use AI Message Drafting to refine your own drafts! Try prompts like “Rewrite the following text in a cheerful tone” or “Rewrite in a compassionate tone” to fit your specific messaging needs. 
• Template Integration: Blend AI-generated content with your internally-saved templates. This approach helps maintain consistent messaging while speeding up the content creation process.   
• Experiment and Explore: Don’t be afraid to experiment! ThankView’s AI Message Drafting tool can assist with a variety of messaging needs, so use it as your creative partner-in-crime. 

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The AI Message Drafting tool is one of ThankView’s newest features! We value your feedback, so if you have any suggestions for improvement or ideas for new functionalities, please let us know! We’d love to hear what you’d like to see ThankView work on next. 

If you have additional questions, please reach out to your Customer Success Representative or support@thankview.com.