It's helpful to categorize each campaign as accurately as you can so that you can compare the performance of different types of campaigns on your Metrics page. Check out our video on campaign types too!

Thank You

Reach out to donors to express gratitude for their gifts. Personalize as much and as often as you can in order to build strong and lasting relationships.

Use Cases

• General Thank You
• Post-Visit / Post-Tour Thank You
• Post-Event Thank You
• End-of-Year Thank You
• Just Because
• Volunteer Thank You

Appeals & Solicitations 

Send future donors a ThankView that invites them to be a part of your organization's mission and vision. Include a clear and specific call-to-action while also showcasing how their gift will make a direct impact.

Use Cases

• General Appeal
• Pledge Reminder
• Anniversary of Last Gift
• Fiscal-Year-End Appeal
• Athletic Appeals
• Scholarships
• Giving Day / Giving Tuesday

Career Moves

This type of campaign can be used in tandem with EverTrue Career Moves to let constituents know you're cheering them on for all of their career milestones! 

Use Cases

• Promotion Congrats
• Moving to a New Company
• Entrepreneurial Milestones
• Professional Award 

Video Request 

Collect videos from students, faculty, staff, patients, parents, and others to use in other campaigns. Send recording instructions and your recorders can reply with a video. You'll be notified via email when they reply, and you can find their video in your Video Library in the Replies folder. 

Use Cases

• Scholarship Recipients
• Volunteers
• Patients
• Faculty / Staff

Event-Related 

Use this campaign to send invitations, reminders, and follow-ups - build excitement and anticipation with personalized video. Embed or link your RSVP form to streamline your registration process.

Use Cases

• Fundraising Gala
• Homecoming
• Alumni Events
• 5k Race
• Open House
• Preview Day

Updates 

Keep people in the loop about what's happening at your organization. Let them know about a new building, naming opportunity, project, or program. 

Use Cases

• New Building
• Naming Opportunity
• Capital Campaign Launch
• New / Updated Program
• New / Updated Project
• New Hires
• Resources

Birthdays & Anniversaries 

These two campaigns utilize our scheduling automation feature. When adding your recipients, include their birthday or anniversary. When you schedule these campaigns, they will automatically set the send date as each recipient's birthday or anniversary. 

Use Cases

• Happy Birthday
• Happy Anniversary
• Anniversary of Last Gift
• Alumni Milestone

Other 

Got an idea that doesn’t fit into any other category? Members of the ThankView family are always coming up with new and creative campaign ideas.

Use Cases

• Back to School
• Valentine's Day
• Happy Holidays
• Happy New Year
• Giving Society Welcome
• Acceptance Congratulations
• Class Registration Reminder
• Athletic Recruitment
• Halloween
• St. Patrick's Day

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If you have additional questions, please reach out to your Customer Success Representative or support@thankview.com.